We all want to sell our homes for the highest possible price, right? Sometimes, though, reality gets in the way. In this week’s episode you’ll get our pricing strategy advice to help you prevent your home from going stale in the market…and a few laughs!
hello hello hello hello peeps this is Rand and diam bro we are your friendly happy realtor couple that we work together as a team and we are happy to share uh everything there is about real estate as well as life here in presca she is the presca pickle lady we the pickle lady team that’s us that’s right that’s right today we’re going to talk about why homes go stale oh there’s so many reasons yeah and I know every one loves their home and everyone thinks their home is the best of the best you need to look at it in different eyes as (00:37) to what a buyer we’ll see okay and so a lot of homes go stale because um maybe uh some clients don’t want to listen to the expertise of the agents and we try to price it accordingly but there I think I can get more well ultimately it is your decision it is your home but if we price it too high and and you kind of go against what we advising you you risk a a lot of you know going stale pretty quick yes and so people will come in and look at the house and they’ll say I love it but gosh it’s so high yes and agents (01:13) or or they’ll say it needs to be repainted it needs to be this it needs to be that or maybe we’ll Circle back in a month and see if it’s still available yes and usually by that time they found another house and they moved on right uh yeah that they think about this think if you could be told the the price that your home is going to sell for Price your home there the best time to sell is as fast as possible because your home is new everyone’s excited about the new home on the Block it’s just people are buzzing about it people have been (01:48) waiting there’s a lot of excitement and there’s also the feeling that other people might take it yes you know it’s new it’s exciting to create a pressure like creates that pressure this house is amazing the longer you are on the market the harder it is to tell that story and to get people re excited yes especially I’m a big buyer agent as a buyer’s agent there’s a couple of houses I think are fine but after showing them to six or seven different clients and nobody nibbles I kind of have to move on because I can’t you tried it a few times (02:26) yeah and and that’s what Buyer Agents will do here’s the thing presc it you are absolutely dependent on Buyer Agents because most of the buyers in this town do not come from preset no they need a buyer agent to bring them in and show them around the vast majority are coming from out of town that’s right so if the Buyer Agents get it’s not like somebody somebody new shows up and it’s new to them right that’s not the way it works it’s got to be new to the buyer agent and after about a month buyer agents will get bored with your listing they (03:03) say I can’t waste my time because time I have another home that I know they will connect with yes so if I have a home and there’s several that I’ve shown a lot of real estate agents have add that I think are great and I’m like oh God but every time I show it I get nothing yeah and it’s h kind of a waste of you know 30 minutes of viewing so after a while I kind of have to move on and give up because I have to connect them to a home that they will uh be in interested in yeah and so it’s just kind of sad um so (03:34) always try to price accordingly don’t go too high don’t go too low even if you go low we’re not in bidding wars anymore um you could leave some money stand firm at a fair price yeah we recently uh we we had a a listing uh appointment with a lady in in our neighborhood and uh we P we we estimated the value of the home yep we thought the home was in the low eights like maybe 8:15 we were probably going to list it for maybe 820 825 something like that well she insisted that the home was worth 950 she knew better she knew better she (04:14) did not uh it took yeah that’s we we did another another recent windown was about value in home people think they know how to do it so she was insisting oh it’s 950 and there’s just no way it was worth 950 it wasn’t it was very small square footage it had nice views but it was also a little bit dated everything was yellow the appliances were dated it wasn’t going to Comm in 9 no you know M I don’t even think if it were all done with bells and whistles yeah it was in the eights type home and it wasn’t wasn’t very big either so we told her (04:49) that we said look if that’s where you want to price it we are we will do that for you but you need to be willing to reduce the price quickly before it goes stale you know we can check and see if we can get that for you but if we don’t get any bites you’re going to want to reduce that pretty well she didn’t want to hear that because she knew better she went with a different agent the house sat on the market how long did it take for that house to sell seven or eight months seven or eight months if I think more than that and it’s sold for like (05:19) 790 790 yeah so uh a lot of price reductions price reduction price reduction then you just can’t get the interest of the Buyer Agents anymore and at that point get people like investors yes you know Bottom Feeders they really want to low ball you and they know that you’ve been sitting there a long time and they just low ball you and and that is how that is the definition of a homegoing sale that’s how it happens so always just try to keep an open mind and respect the professional’s opinion we know yeah we do this hundreds of homes a (05:52) year yeah we know you know just because you looked on Zillow doesn’t mean you have the price that’s not yeah that’s not science ien ific at all believe me yeah so uh we don’t want to see your home go stale right so try to listen to Our advice if we tell you to landscape if we tell you to paint if we tell you I think you’re going in a little high try to pause take a breath um make this a business decision not an emotional decision and then you know we can wrap it up for you faster it’s not just about what your home is worth it’s what it’s (06:29) compe in with yes in the market you have to compare it to other homes and what they’re offering and what those prices are right if you you could take any home in preset and move it to someplace else and get more money for it but you got to sell it here it cost a lot of money to move a house yeah so anyway that’s just some tips from us to help you and uh decide when you’re getting ready to list how to uh price it accordingly so we can wrap it up for you so you can move on to your next chapter and not have to worry (07:02) about all this so uh try to listen to what we have to offer and um take it with a grain of salt and just say hey you know what I’m going to sleep on this you’re right let’s do it and then we can get that house sold for you that’s right for the best possible price get the most money we possibly can in your pocket ABS absolutely all right my friends thanks for listening and we hope you’re having a great afternoon bye
They’re not new, but they’ve been pretty rare… and if you are looking to buy real estate with the help of an agent these days, you can’t escape them. What is it?
Buyer-Broker Contracts.
Buyer-Broker Contracts are in the news these days. If you’re wondering how this will all impact the real estate world, We’re here to break it down for you… and have some fun along the way.
hello hello hello my fellow pickle peeps hello peeps Diane, Randal Breax here coming to you live from Prescott Arizona we are so excited to talk about all the wonderful changes coming uh due to some lawsuits against lawsuits basically they’ve made made a couple of lawyers uh really wealthy yep and uh they’re not good lawyers because their clients made like maybe $5 each yeah when when is settl is all said and done because we know the news is is very slanted it’s not giving you the full story after this class action lawsuit is settled amongst all the sellers they will make a grand total of about four or five dollars per person per seller yeah um but it is upset the apple cart for everyone else contct El in the whole world that’s right and so we want to give you a heads up that especially in the state of Arizona effective August 1 every client we meet all of our lovely buyers coming in you will have to sign what’s called a buyer’s contract a buyer’s employee agreement yeah it goes by a thousand different names which makes it that much help that that’s much more difficult we call it a buyer broker agreement yes but basically it is a contract between a buyer and a buyer’s agent just like a listing contract is a contract between a seller and a selling agent or listing agent that’s right so you are signing that you would love to work with us uh that you were going to employ us to help you find a home y to help you with every part of your move and all the other multitudes of things that we do for you uh during a a closing and during the process um it will go over our compensation and uh you’ll see what our uh commission rate will be except for now we can’t call it a commission yeah we can we can on the buyer broker agreement yeah say it’s the thing all the yeah you know how life is now everything has a has a uh what do you call it when you can’t say the word you got to say something euphemism everything’s got a euphemism so yeah there’s the commission on the buyer broker agreement you can’t talk about commission uh buyer commiss buyer agent commission on MLS on uh MLS or the listing contract ever again so so all this complication just so a few people can get $5 each and a couple of lawyers who aren’t very good can make a lot of money so when you come in please be aware we are absolutely unable we are forbidden it will be breaking the law Etc yeah forbidden forbidden ver verbot any word you can say any word you can the word is n o if you do not agree to sign unfortunately we will not be able to open one single door for you to take you on a tour hey don’t shoot the messenger we cannot open a door without a contract right we are not don’t shoot the messenger yeah and by the way all the other agents uh will tell you the same thing and if they tell you something different please call us so we can report them that’s right uh because this is the new law this is the way it is and you H you have to sign uh there aren’t a lot of you out there but for you guys who like to work with more than one agent at at a time even though only one’s going to get paid uh you’re not going to be able to do that anymore you’re going to have to have an exclusive agreement with one buyer it’s like a marriage you have to be committed you have to sign that marriage certificate yeah yeah and uh we would love to help you and unfortunately if we say I’m so sorry if you come in and you don’t feel comfortable signing it we are going to have to conclude our tour at that moment yeah um if we uh do not have you sign it and we take you in anyway we could be heavily fined yeah and I mean heavily fined uh and or lose our license yeah so obviously we’re not going to do that it’s just please understand that we’re not trying to be heavy on this um we’re not trying to make you feel uncomfortable um you know out of your element and making you sign something it is a national law yeah it will be across the entire United States and they will be looking very carefully for people who are not doing it right yes they do they do so don’t hold it against us uh we just wanted you to know when you come in and be prepared so that you know yeah okay I get it we’ll do this and then we can discuss how this compensation will work yeah usually we’ll do a sellers concession there’s a whole bunch of ways that most of it’s just gonna be it it’s my take on all of this is uh it’s really not going to change very much except for some words some additional paperwork that’s right uh it it’s it’s I don’t think it’s really going to affect the industry very much except to just make it a little more complicated a little a little more paperwork a little more paperwork so we just wanted to give you a heads up on that um and let you know what’s coming and in our little neck of the woods in Prescot uh the law starts August 17th but in Prescot we are enforcing all of this starting August 1st that’s pretty much Statewide in the state of Arizona because I think Phoenix is doing the same thing yeah we’ve upped our game we got all of our paperwork uh updated and changed to reflect the new law and so anyway um don’t shoot the messenger when we see you and we hope you understand and we’d love to take you out in a beautiful tour um take you in a bunch of houses but you should know before you even get in the car we’ll have to have that signed so I hope you understand we don’t make other rules it is what it is people we don’t make the rules we wish we didn’t have to ask you lawers making the world a better and safer place for all of us that’s right but we can’t wait to take you on a fabulous tour show you some great homes and what our town is is all about none of that has changed at all none of that has changed none of that has changed at all we still give great service we help you with your move we help you with everything finding places to do this do that help me with this painters this we’re still on call for all of that y the only addition will be this little paperwork that you have to sign exactly I just wanted to make sure you guys knew that before you got here absolutely so don’t be thrown be forewarned this is coming August 1st we can’t wait to see you and uh take you around and have a wonderful day and uh learn all about our beautiful Town absolutely cheers so that’s our unfortunately our tip of the day if you like tips place to go is our free information site whether you are a buyer or seller or somewhere in between there’ll be something there waiting for you that will amaze us down inform entertain and overwhelm and it is all absolutely free there you have it oh I forgot to tell you where to go you got to go to pickle four pickle uh what is it pickle 411.com yeah pickle 411.com that’s it all these new forms all these new forms I got so many numbers in my mind I can’t keep them straight we’re trying to keep it all straight pick and educate our educate our folks out there yes all right we look forward to seeing you soon and let’s go buying bye bye
good morning oh he didn’t sit down yet sit down fast when you’re in the room with her I know well I’m ready to go I’m ready I’m I’m chop chop chop loaded for bear I’m loaded for bear chop chop chop let’s go let’s hit it yeah it hello this is Diana and Randle bro coming to you from Prescot Arizona we are your local husband and wife team realtor team here to help you and uh today we want to talk about I’m going to say c word stats yeah there you go one in particular I wanted to to mention today I’m kind of the numbers guy in our little Duo here uh some of you might get my uh my monthly uh uh Market updates if you’re not getting those you need to get those um subscribe yeah it’s good stuff it’ll it’ll it’ll put you ahead of 99% of the people are watching the uh watching the stats here in presc but there’s one stat that just irks me so I had to talk about it uhoh yeah and that is the sales to list price ratio so the idea behind the stat is if you’ve got a good Agent they get you your list price and if they get less than list price that’s not so good so a good agent would be one that has 100% you know meaning they always get the list price for you or 105% you know they actually get over list price that’s not right well here’s the thing that doesn’t happen if you want to get I can get you uh I can guarantee that I will get you above list price on your home I’m going to price it at $100 I was thinken to myself what what are you talking about there is no law there’s there’s no formal mechanism to set the price on a home yes and a lot of times people screw it up either too high too low uh they really don’t know what they’re doing and the list price is it’s just a number that somebody made up whether it’s the seller or the agent there’s no reason to believe that it’s a good number necessarily now in practice most of them are reasonable we’ve been seeing a lot of very unreasonable selling uh uh list prices because I think sellers are still spoiled from covid they think the world hasn’t changed they’re just you know living in their own little virtual world uh but this is something you need to be careful about if you’re going to sell your home and you have an agent that comes in and says I always get over list probably pricing the homes too low red flag red flag red flag this is not a stat to hang a hat on now if you want to look at the stat like when we are we have a buyer that’s coming in and we want to place uh place an offer make an offer on a home in a certain neighborhood I might look to see if the homes are coming in around list or they’re discounting just to give us some sense of how low we could go in I mean there are times when you might use it but people are using it as The Benchmark to to judge agents by and uh the ones that are going to do the best are the ones that are going to under underprice your home so a stat you need to be aware of also overpricing uh and I know some sellers are quite adamant I must have this price period yeah and I think it’s worth us well I’m going to give you a little example just because you have a view doesn’t mean the house is worth a million dollars particularly if it’s only 1,800 square feet and well it depends on the neighborhood I guess there are homes that are 1,800 square feet that might be worth more than I don’t know but a view does not constitute there’s a lot that goes into pricing it goes by your square footage it goes by the condition of the home just because you have an astonishing View and you have a shack that’s only 200 square feet does not mean you can command a million dollars so you need to be aware come on you know you got to have yeah the house down the street might have gone for over a million but it was also 3,200 square feet and you’re only 1,800 square footage matters folks it’s not all the view okay A View does not just to close the loop on views um typically in Prescot if there’s the same home home A and home B they’re exactly the same except one has a magnificent View and the other one doesn’t let’s say B’s the one with the view be will probably go for about $75,000 more than 75 maybe to 100 that’s it maybe to 100 now views were really going for a premium during covid because people were stuck at home and they had nothing to do but look out the window so uh you know views that were commanding big premiums but I find they’re back 100 really less than 100,000 now yeah it’s not yeah so you you have to be very careful if you don’t have a view don’t be expecting oh I’m going to get 900,000 I’m going to get 800,000 and your backyard backs up to a wall now we’re talking presc if you’re living in California or someplace like that that’s something different we’re talking in our Market okay so be very careful um some people are like but I have a magnificent View and I think my house is worth over a million if it’s only 15600 1,800 square feet no it isn’t you’re not going to get it you can’t command it um just because of the view so keep that in mind I mean that’s another you know um stat yeah stat stat yeah we have some more of these I like these I like the I like calling out yeah I like saying Bull and you know we try to uh help our Sellers and just give it to them straight do you want to sell or do you want to sit in the market and go stale yeah you know it’s we just know we run cops we don’t just pull a number yeah out of the air yeah we really look at each particular neighborhood the right price is important correct we’re not doing doing a comp from Prescot Lakes compared to a comp and and and pulling in hampa we are doing our comps we do right you I mean we we comp Apples to Apples we’re not doing apples and oranges and pretending you could get more we give it to you straight and uh we help you sell in in a in a pretty good time so anyway keep that in mind when you have all these crazy stats floating around we’re going to try to guide you and give it to you correctly and we do the math numbers don’t lie don’t they don’t lie and and more than that our approach to numbers is not to be Dazzle you with our Wizardry we want you to understand the numbers yes if we’re telling you the price is too high we’ll show you why we think the price is time in a way that you’re going to you’re going to be able to see it you know just from the analysis so that’s our approach so yeah so we’re here to help you and guide you and we hope that you follow our advice so it’s a pleasant and easy process for you when you’re not doing lot of hand ringing if it sits on the market too long we’re here to make this process easy for you and it’s less you know at least stressfree right yep absolutely as possible that’s what it’s all about you know because it’s not a good time to sell your house everybody knows that it’s very stressful it’s not fun so um watch out for watch out for those stats that we mentioned those are our tip of the day that’s it uh if you like tips we got plenty for you just go to pickle 411.com that is our free information site whether you’re a buyer seller or somewhere in between there’s something there waiting for you that’s right that will Amaze Astound educate and Destroy uh just prevaricate I I don’t know prevaricate oh that’s a big word yeah I’m just making words I’m impressed absolutely free he’ll do all those things to you absolutely free absolutely free all right my friends thank you for listening and we appreciate you letting us uh get in our little Soap Box yeah there you go how about math no less yeah you know that k no not really not for me but anyway we appreciate it and we hope if you’re coming to presid soon you’ll look us up we’d love to take you around and show you what our beautiful town is all about absolutely hope to hear from you soon take care bye bye
It’s been a strange month for real estate in our market. Prescott and Prescott Valley are playing opposites – with one doing well on price but not so much on volume, the other doing great on volume but not so much on price.